Will Irwin

Senior Sales Director , Threshold Sports

Will heads up the new business team at the UK’s leading active events agency, Threshold Sports. With a background in mass participation challenges, Will has over 10 years’ experience in developing charity and corporate partnerships. He’s part of a team whose events help to raise over £16m a year, with tens of thousands of runners, walkers and cyclists pushing themselves further. Will sees the next few years as pivotal for companies to demonstrate their purpose beyond profit, at a time where charities need more support than ever.