will irwin

Associate Sales Director , Threshold Sports

Will heads up the new business team at Threshold Sports, organisers of international award-winning endurance events. With a background in mass participation challenges, Will has 10 years' experience in developing charity and corporate partnerships across the sector. He's part of a team whose events help to raise over £16m a year, with tens of thousands of runners, walkers and cyclists getting active. Will sees the next couple of years ahead as pivotal for companies to demonstrate their purpose beyond profit, at a time where charities need more support than ever.