Tom Haughton

Founder , Good Roots

Tom Haughton is an expert in talent, ambassador and influencer engagement, with 15 years' experience building high-profile partnerships, celebrity strategies, campaigns and events across the world's leading charities and NGOs. He began his career in major donor fundraising and has worked with globally recognised talent to drive advocacy, raise millions and deliver meaningful change for the causes he champions. Tom is the founder of Good Roots, a consultancy that supports charities and non-profits in building and managing partnerships with celebrities and influencers. From developing strategies, ambassador programmes, and campaigns to engaging celebrities and influencers, this work has generated significant profile and income. He has worked with some of the world's most respected organisations, including the Global Fund, UNICEF, the ONE Campaign, NSPCC, WaterAid, Mind and the Global Partnership for Education, engaging globally recognised figures in long-term strategic partnerships.