![](/media/Judges/2021/Pete Grant.png?width=450&height=450&token=hNvNj8%2BIRVbZahQt%2BsspAJuXMmcCDHPPuVpGd2TPbu4%3D)
Pete Grant
Planning Director , Good Agency
I lead a team of talented strategists at GOOD Agency. We help charity and purposeful commercial brands imagine better ways of improving the world. I have a broad range of planning experience including designing brands (The Children's Society), defining social purpose (Kingfisher, Quorn), new product development (Barnardo's) and managing multi-channel acquisition and retention programmes (UNISON, RHS, RNIB)