Pete Grant

Planning Director , Good Agency

I lead a team of talented strategists at GOOD Agency. We help charity and purposeful commercial brands imagine better ways of improving the world. I have a broad range of planning experience including designing brands (The Children's Society), defining social purpose (Kingfisher, Quorn), new product development (Barnardo's) and managing multi-channel acquisition and retention programmes (UNISON, RHS, RNIB)