Digital Fundraising Lead
With a background in digital marketing in the private sector, but a passion for making a real difference in the world, Laura made the move to the charity sector in 2013.
In her first charity role at the RSPCA, she led on a new approach to integrating digital fundraising throughout the RSPCAÕs fundraising activity portfolio, moving away from digital being a last minute tactical add-on, and instead being planned into each individual teamÕs strategy via the Owned, Bought, Earned structure.
Following this stint in the animal welfare sector, she moved on to The Royal British Legion where she was responsible for the digital fundraising strategy, and then for the email marketing strategy. Whilst there she led on a project to relaunch the Tribute Funds website, aimed at generating income via supporters setting up funds in memory of loved ones.
After a 10 month contract overseeing digital acquisition activity at Anthony Nolan, Laura will be starting a new role at Age UK at the end of June 2021, where she is looking forward to creating a digital fundraising strategy for the organisation.