Senior copywriter , GOOD Agency
Isobel is senior creative for GOOD, writing and developing ideas for leading commercial and third sector clients. She started her career in charity fundraising and has a decade of experience in everything from direct mail to digital to telemarketing to TV ads. At GOOD, she works with charities like Shelter and RHS to raise funds and engagement, and companies like Simply Health and Make Shift to define their purpose and share their positive impact. She's a host for GOOD's podcast, which dives into inspiring stories from the world of brands, causes and creativity.