WORLD KIDNEY DAY 2020 UK
Made by Sonder Agency: British Renal Society, Kidney Care UK, Kidney Research UK, the National Kidney Federation, the Polycystic Kidney Disease (PKD) Charity
In our client's words: "Made by Sonder demonstrated a real hunger for the project. A genuine enthusiasm. They worked hard to win the work, even at the pitch stage. The time and effort they put into the development workshops was excellent, a great example of getting to grips with the brief, understanding the client, and, by involving patients in the process, understanding what it feels like to live with kidney disease." Jane Pugh, Community Engagement Manager. PKD Charity.
Before we think about campaign ideas, we listen to our clients and research our audience. We realised people don't think about kidney health. And yet kidney disease can kill or result in a low quality of life. So our campaign was designed to jolt the public into thinking about their own kidney health - perhaps for the first time.
With an 83.6% rise in visitors to the rewritten and redesigned website, we think exactly that happened! From intrigue and shocking statistics, alternated with upbeat messaging about the role kidneys play, coupled with eye-catching design, our team created a new brand and a digital and print campaign that worked for all of the charities taking part and the global World Kidney Day parent group.