WHERE THERE'S WATER, THERE'S A WAY

The WHERE THERE’S WATER, THERE’S A WAY fundraising campaign drove donations of over £1.7million for WaterAid in just four months, unlocking clean water access for the community of Chinganji, Malawi. Central to this achievement was a powerful, emotionally resonant film that told the authentic story of two girls navigating the realities of water inequality.

More than 75 unique film edits were created and distributed across Amazon Prime, YouTube, Meta, Instagram, TikTok, LinkedIn, and Spotify. The films drove 10.8 million impressions, with a 39.14% completion rate. Edits ranged from 60 to 15 seconds, enabling tailored delivery across platforms and formats. Campaign assets connected strongly with viewers, resulting in widespread engagement and media coverage, including in the Financial Times.

True to its commitment to respectful and transparent storytelling, WaterAid returned to Chinganji in May 2025 to share the films with the community and celebrate reaching the fundraising goal. The water project will now move forward, delivering on the campaign’s promise and ensuring the community sees the impact of their shared story.