The goal of our #WeSeeAMum film was to collectively change preconceptions of what it means to be a mum. #WeSeeAMum captures different moments from different journeys, from the joyous to the devastating, showing that challenges and losses will never invalidate the feeling of being a mum: every experience should be recognised, and every mum celebrated. Our aim was for all mums to feel empowered to share their story and know that no matter what their journey, at Tommy’s, we see a mum. The film exceeded expectations by generating nearly 1million views, with more than 12,000 people engaging with our #WeSeeAMum hashtag bravely sharing their own experiences. We created a film ensuring anyone who identifies as a ‘mum’ felt included, seen and supported during a time of year that can be difficult for so many.