This Ramadan, We’re All Thinking About One Thing

In a context of the devastating situation in Palestine we decided to work on a social media campaign with prominent influencer Medina Grillo, during Ramadan. The campaign aimed to raise awareness of the emergency in Palestine and encourage our audience to sign our petition. We decided a short-form video would be most impactful and put together a haunting video designed to be scroll-stopping, provocative, educational and shareable. The impact has been unquestionable, with over 2 million views on Instagram, more than 282,000 views on TikTok, and petition signups picking up by about 900 a day over the week following the collaboration.