The Trussell Trust: Emergency Fund Appeal
For the first time ever, food banks were giving out more food than was being donated. The cost-of-living crisis meant far greater numbers of people were being forced to go without the essentials. More and more people needed emergency food, support and advice, with 320,000 people accessing a food bank for the first time in April-September 2022. The appeal aimed to drive donations to provide crucial support and exceeded all targets exponentially. Driven by striking creative and an urgent crucial ask, the campaign had a huge impact. The total income was 44.1% over target. The cold appeal exceeded its fundraising total by 171% and the warm appeal exceeded target by 95%. Awareness also dramatically increased, the Trussell Trust was the most mentioned charity across UK media in December 2022. Crucially, this meant the Trussell Trust’s network could continue to provide much-needed support over Winter and into Spring.