The Great Tommy Sleep Out
Royal British Veterans Enterprise
Participants slept out in gardens, workplaces, beaches, car parks, town squares and remote rural locations, creating a truly national movement. The campaign exceeded every target, raising £2.4 million to date, with final income expected to reach £2.8 million against a £2 million target.
RBVE’s Kent Village is already home to more than 300 veterans and their families, from emergency accommodation for those in crisis to fully independent living. The Village is closely linked to RBVE’s integrated employment pathways, helping people move from crisis to independence. Funds raised through the Great Tommy Sleep Out will allow RBVE to expand this support even further, including the Centenary Village expansion and the UK’s first HMO of its kind for female veterans in crisis.
The campaign was delivered entirely in‑house by RBVE’s small fundraising and marketing team, supported by our social enterprise, which produced and fulfilled thousands of incentive beanie hats, creating paid work for veterans and people with disabilities. out‑of‑home advertising.
The campaign achieved exceptional visibility, reaching millions.