The Great Tommy Sleep Out 2024

Royal British Legion Industries

The Great Tommy Sleep Out 2024 raised awareness of homeless veterans of all ages and vital income for the charity to continue to provide a home and crucial support for vulnerable veterans. 8,000 supporters slept under the stars for one night or more in March, tent or no tent, in their gardens, place of work or public place - from Antarctica to Cornwall. The stewardship and marketing was all carried out in-house by a small team with the incentive beanie hat being sent in house too by our social enterprise providing jobs for beneficiaries. This fundraising campaign engaged supporters of all ages, from 4 to 84, from families and scouts, to cadets and corporates raising over £1.1million pounds to date; far exceeding the original £500k target. This represents more than 100% growth in both participant numbers and funds raised since 2023. Its impact will help to change and save lives while providing veterans who have found themselves in unthinkable situations with the homes, jobs and welfare support they need for a better future.