The Granifesto/World Sight Day

89up was set up to help good people do great things. We understand that global change needs a holistic approach. That is why 89up is a fully integrated global communications agency delivering strategy, creative, PR, websites, advocacy, insights and mobilisation. Our insight-led approach builds award-winning campaigns that change behaviour, attitudes and policy.

This entry reflects the diverse nature of 89up's work. Whether working with Shelter Scotland to get social house building on the agenda, or creating bespoke earned media moments across the globe to stress the social and economic value of eye health with the International Association for the Prevention of Blindness (APPB), 89up thrives on making complex subjects accessible and actionable.

89up's team combines traditional PR smarts, digital campaigns that cut through, and eye-catching content and branding developed to perfectly capture partners' message.

We've selected two campaigns this year that reflect different sides of our work: the Gran Squad Granifesto with Shelter Scotland, and Love Your Eyes/World Sight Day with IAPB.

While both carried serious messages, the Granifesto was a cheeky call to arms, while the Love Your Eyes campaign carried a more sober, but still uplifting, message.

And while the Granifesto was directed straight at Holyrood and could not have been more Scottish, Love Your Eyes was tailored to multiple audiences in key territories with particular attention paid to Africa and Asia. What both represent is the syncing of form and function, with storytelling that maximises impact in the places our clients need it most.