The FA

Alzheimer's Society

Football creates some of life’s most memorable moments which are shared with friends, families and communities. But sadly, many of the 900,000 people living with dementia in the UK will lose those precious memories.

Alzheimer’s Society and The Football Association are working together to change the conversation around dementia and end the stigma faced by all those who it affects. We’ve been using the power of football to raise awareness of the symptoms of dementia and the importance of a diagnosis, raise vital funds and break down the barriers that prevent people from accessing the help they need.

This year the FA Cup Fourth Round weekend was dedicated to ‘Support the Supporters’, driving 95 football clubs and organisations to educate fans about the symptoms of dementia and importance of a diagnosis. The campaign was amplified through a dedicated Alzheimer’s Society International at Wembley driving over 1300 symptoms checklist downloads.

We’ve improved accessibility for fans, making Wembley Stadium the first ever dementia inclusive national stadium, continued to develop support systems so fans can access local support through their County FAs, and raised over £846,000 to fund Alzheimer’s Society’s Dementia Support Services and research into earlier and more accurate diagnosis of dementia.