Don't Panic London
When we think of homelessness, we often think of the person on the street. Christmas 2020, partly due to the pandemic, saw a drastic increase in people living out of their cars; constantly having to move around to comply with different parking restrictions, finding themselves in often dangerous locations, never able to be comfortable. We scripted a film based on the many Shelter case studies stories we had read. We wanted the viewer to enjoy meeting this mother and daughter; to relate to them, to sing along to Wham’s ‘Last Christmas with them, even to smile with them - before the stark reality of their situation was revealed. The misdirect was key, a reminder that unfortunate circumstances are often down to luck and homelessness could happen to anyone.