The Best Seat in the House

It’s easy to take toilets for granted, yet one in five people globally live without decent sanitation, affecting their health, education, safety and livelihoods. Despite the scale of the crisis, sanitation is often overlooked as toilets are taboo and undervalued.

We worked with the Rankin Agency on The Best Seat in the House campaign to 'lift the lid' on the sanitation crisis among a mass audience and elevate the status of the humble loo. We asked 25 celebrities and artists to transform toilets into works of art as a fun and accessible way to get people talking about them. The eclectic collection of artworks - from Pam Hogg’s golden throne to Harry Hill’s ‘lucky toilet seat’ – launched on World Toilet Day, kicking off a three-month integrated campaign, which built our profile and understanding of our work and encouraged new and existing supporters to donate to our appeal. We launched an online ‘galloory’, followed by a social media competition to win prints, and then a live exhibition and event, providing an excellent networking opportunity. We secured 192 earned media hits with a reach of over 782 million, reached more than 5 million people on social media, and helped drive brilliant fundraising results.