Sense Sign School an engagement campaign that beat benchmarked recruitment targets by 500%, generated a PR reach of 12 million, and is helping to break down communication barriers and disrupt narratives around disability.
Until now, Sense had a traditional 'acquire and retain' approach to fundraising. But with results in stasis, they wanted to try something new. An approach that could authentically engage new audiences while disrupting traditional 'victim narratives' around disability.
A breakthrough in how Sense communicates with the rest of the world one that truly represents who they are and what they stand for.
Working with GOOD Agency, the charity launched Sense Sign School an integrated digital campaign that would help people learn a new skill, create a more inclusive world, and find out more about Sense.
Sense Sign School invited people to sign up to receive a series of video lessons in BSL led by Tyrese Dibba 'AKA Mr. Tyrese' a teenager who Sense has supported for many years.
The campaign launched in April, 2020, coinciding with a country in lockdown. Nevertheless, the campaign smashed its original target of 6,850, enrolling 41,000 new students and gaining national coverage on major UK news outlets.