The campaign’s objectives are to raise vital funds for Tommy’s life-saving research into pregnancy and baby loss, whilst raising awareness of the work that we do. With sadly 1 in 4 pregnancies ending in loss, we knew that many Baby Sensory and Toddler Sense customers would resonate with the campaign from their own experiences, either directly or indirectly. Now in its fourth year, the 2022 Yee-Ha! Sensathon was themed around the Wild West, encouraging little ones to don their favourite outfit and complete 6 challenges suitable for their age and ability, raising money to help save other babies’ lives. The campaign has so far raised £451,820 against a target of £400k with 33,000 children taking part. Having been postponed in 2020 due to Covid, the results from this year are a testament to the commitment of the 238 franchisees and Tommy’s ability to keep them engaged year on year, especially during such an uncertain period. In the four years the campaign has been running, Sensathon has raised a ground-breaking £1,366,957.