Saving Lives Together

Since launching in August 2022, the partnership between the British Heart Foundation (BHF) and Admiral has set a new benchmark for purpose‑driven corporate partnerships. United by a shared ambition to tackle heart and circulatory disease, which affects over 8 million people in the UK, the partnership goes far beyond traditional fundraising to deliver sustained, life‑saving impact at scale.

At its heart, this partnership is designed to save lives, combining income generation, prevention and practical action to empower colleagues, customers and communities. Admiral has embedded BHF initiatives across its organisation, becoming the first BHF corporate partner to make RevivR CPR training mandatory for all colleagues, normalising life‑saving skills as part of everyday working life. This leadership‑led approach is complemented by a strong focus on prevention, with blood pressure monitoring and heart health awareness rolled out across Admiral sites. Whilst also driving income through staff fundraising and customer donations.

Over four years, Admiral colleagues and customers have raised more than £711,000 to support BHF’s world‑leading research and services. Beyond income, the partnership has driven a step‑change in survival and prevention – delivering over 7,100 CPR training completions, installing 87 defibrillators in areas of greatest need and blood pressure monitoring across all 288 Admiral venues.

Crucially, the partnership enables BHF to reach high‑risk, hard‑to‑reach audiences, while delivering clear business value for Admiral through colleague engagement, wellbeing and ESG leadership. Together, BHF and Admiral have built a scalable, values‑led partnership that is saving lives and setting a standard for corporate leadership across the sector.