MAKING LIFE MORE INCLUSIVE This is the story of how a heritage brand was successfully resurrected during the pandemic. Of how a single brand has unified diverse audiences. The Royal National Institute for Deaf People (RNID), is a charity working on behalf of the 1 in 5 adults in the UK who are deaf, have hearing loss or the 1 in 8 with tinnitus. We carried out research with 6,000 people to create a new purpose: Together, we will make life fully inclusive for deaf people and those with hearing loss or tinnitus. Research found that RNID was still more popular and significantly more trusted by all key audiences, despite the name not being used since 2011. With a new name we created a new wordmark from the four letters. There are several Royal National Institutes, but only one for deaf people. So we highlighted that part through the introduction of a colon or eyes, to highlight the ‘D’ or smile, to celebrate the diversity of our community and mission for social inclusion. We’ve been around for over 100 years and, until everyone is 100% included, we’re here to stay. Join us, and help make life more inclusive. Today.