Rewilding Britain rebrand
Rewilding Britain is a young, pioneering charity that champions rewilding. Our vision is to see rewilding flourishing across Britain, re-connecting us with the natural world, rejuvenating communities and tackling the species extinction crisis and climate emergency. As David Attenborough says, “We are dependent on the natural world for every breath of air we take and every mouthful of food we eat. We can’t be radical enough!” We are ambitious, demanding, visionary, first movers – and in 2020 were riding a wave of rapidly growing political and public interest in rewilding. But we lacked stand out from traditional conservation groups, who were starting to jump on the rewilding bandwagon. And people were confused about rewilding, our unique contribution and how they could get involved. We had to grab the lead and convince people to engage with us and to take urgent action. Our revitalised brand identity brings our new strategy to life in a bold and inspiring way, with a new visual, verbal and digital presence which invites us all to ‘Think Big, Act Wild’. It has given our voice much better cut-through and transformed our impact and influence in less than a year.