‘Return to School’: RABI’s breakthrough in the cost of living crisis
The Royal Agricultural Benevolent Institution
This high-impact initiative was the result of precision planning and rapid innovation across service delivery, finance, communications and IT teams. A new back-office system, streamlining grant processing and analysing take-up in real time, went live in just two weeks. Immediate take-up of Return to School grants was four times the amount RABI had expected. RABI’s trustees extended the budget by £500,000 to £1.5 million. The two-month campaign closed in early August and directly benefited nearly 4,000 people, a 900% increase in working farming families engaging with RABI compared with 2021. Nine out of 10 grant applicants were new to RABI; over four in five were women aged 25 to 44. Take-up of RABI’s free counselling services increased four-fold; 83% of those clients were women. Return to School had massively extended RABI’s reach as well as connecting the charity to a demographic most at need.