Record-breaking Fundraising

8Cats Digital is a specialist digital marketing agency built for one purpose: record-breaking fundraising. Our mission is to raise £100 million for our clients' causes by 2035, and we are already £38 million of the way there.

We manage over £3 million of paid media every year for the UK charity sector, and the strength of our work shows in the length of our relationships, with many clients having been with us for over three years, several for over five years. That consistency reflects one thing. Record-breaking results, delivered again, and again, and again.

Our entry uses our work with the Mental Health Foundation to show how.

We came on board in January 2026 and we immediately got to work with the Foundation on their flagship campaign. Mental Health Awareness Week, a 25-year-old national event and now one of the biggest mental health campaigns in the world. We did not let them down. From a standing start, we audited and rebuilt their tracking stack, transformed their Google Grant performance, equipped their in-house team with a scalable creative toolkit, and then delivered a record-breaking Mental Health Awareness Week on a -33% smaller budget than the year before.

The results speak for themselves. A 110% year-on-year rise in overall conversions, gated pack downloads up 232% at a 76% lower cost per acquisition, and most importantly, real action, with a 17% rise in attendance at supporter-organised events.

This is what a specialist charity agency delivers.