
Real Talk- It's Time to Get Real About Prostate Cancer
Prostate Cancer Research
Despite this, too few Black men know about their increased risk of prostate cancer – and greater awareness could save lives.
Real Talk engaged the Black community on this deadly serious topic in a creative, relatable way. Through a barbershop sketch video, comedian Aurie Styla and former Premier League footballer Clinton Morrison spoke to the community on its own terms and encouraged men to have life-saving conversations about prostate cancer.
The authenticity shone through in the multi-channel campaign, resulting in national news, broadcast, and Black community media coverage and social media – encouraging open conversations about the potentially life-saving PSA blood test.
The development of the campaign was a team effort. PCR developed the core campaign with support from Ipsen UK. Creative agency Rhodium developed the campaign video content and communications consultancy 90TEN delivered the communications campaign.