PR & Comms

London’s Air Ambulance Charity should win because its’ small but mighty Comms team has raised the bar for a regional charity’s public profile and brand recognition over 12 months. They have generated extensive positive press coverage, with excellent messaging and content across owned and paid channels giving multiple touchpoints amongst target audiences. They have worked together at all times, helping and supporting each other’s workstreams to act as a true team who never put individual glory first.

The result has been the success of the charity’s £15million Up Against Time fundraising campaign to purchase two new helicopters, and fostering a seamless transitioning to a new era with a refreshed brand and strategy, keeping momentum going through tactical PR execution that is also aligned with the frontline clinical service.

The incredible range of work produced shows that a small team and budget should not hold anyone back. They have punched above their weight with a boosted brand via integrated activity throughout the marketing funnel and an astounding £6million raised between June and October 2024. Through excellent relationship building, an eye for stories that will land, creativity and focused tactics, they have delivered on their key objectives and excelled as a team.