No Time To Wait
Pancreatic Cancer UK
As coronavirus hospital admissions rose across the UK, we received intel that cancer treatment was being delayed by up to 2 months. Pancreatic cancer kills quickly; half of people diagnosed do not survive 3 months - they have no time to wait.
So, we launched our integrated campaign: 'No Time To Wait', telling stories of people affected by treatment delays, highlighting the deadly consequences and asking for public support to tackle this urgent health crisis. Gaining over 62,000 signatures, it garnered support from the public and politicians, which we used to influence NHS decision makers - demanding pancreatic cancer was prioritised in recovery plans. Once supporters were on board, we explained the wider injustices around pancreatic cancer and asked for donations to transform the future after the pandemic ends.
We changed the priority pancreatic cancer was given throughout the pandemic, with 89% of Cancer Alliances publishing their recovery plans that prioritised treatment of the disease. We were given a seat at the table at the NHS recovery taskforce. Our messaging was seen over 11 million times and we raised an incredible £118,000, projecting the regular gifts people kindly set up to provide us with reliable income for years to come.