Nell - brand campaign
Motive Agency & Guide Dogs
For the Spring 2022 burst we wanted to celebrate Nell’s journey with Guide Dogs so far and use this to produce a best in class digital campaign to support both brand and fundraising objectives using Nell as a recognisable face of Guide Dogs while the TVC was airing. This was centered around our film ‘One Second Every Day | Making memories with Nell, a six year old with sight loss’. The film was created with our YouTube strategy in mind, producing a film that feels native to the platform, appeals to our slightly younger audience on that platform, but that still worked across touchpoints and for our core target audience. Aligning to the trend where social-media users film one second of each day to create a film appreciating simple moments, we follow Nell’s journey from early childhood through to the present day.