Misunderstood

AML Group

Tourette’s is one of the world’s most misunderstood neurological conditions. People tend to think of it as ‘the swearing thing’. But it is a whole lot more.

Those with the condition are just as misunderstood - seen often as rude, annoying, or someone to be avoided. Far from the truth.

So we took the Nina Simone track, Misunderstood, assembled a choir of people with Tourette’s and fronted a rerecording of the track with Grace Cope, an up-and-coming singer with the condition.

The film takes us through a day in her life - outcast and ridiculed at school and watched with caution out in public – as she pleads through the lyrics for understanding from the world and from you, the viewer.

She’s then joined by a choir of more people, all with Tourette’s, all in unison, all singing for the same cause.

As the film concludes - be it twitching, grimacing, shouting, blinking, pain, fatigue, rage, or insomnia - Tourette’s can be a lot of things. But it is almost always misunderstood.

The film was shared across social media and reached new audiences outside of just the Tourette’s community helping shed a brighter light on the condition and those living with it and helped Grace and others gain mainstream media coverage where they were able to discuss their lives and the condition in more depth.