Mind | Partnerships Team

In 2020, Mind faced the biggest challenge in our 75-year history – Covid-19. Unable to raise funds from our 165 shops or face-to-face events, all eyes turned to Mind’s Partnerships Team (MPT) to ensure we could run our life-changing services for those worst impacted by the pandemic. We rose to the challenge, responding flexibly and efficiently in an uncertain environment. In 2019/20, Mind raised £43.8m overall. In 2020/21 MPT raised £41.7m alone, which surpassed our original projections by 179% and achieved a 1:13 ROI - well above the sector average. Nurturing rich relationships has been key to our success and sustainability. We prioritised giving our valued partners our resources, our expertise, and our time to support them through a challenging period. We proudly take a holistic approach to relationship building; it is more than transactional. In 2020 we invited funders to shape and inform our strategic objectives, connected them to the inspiring members of Minds Youth Advisory Network and worked with our corporate partners to reach over 24 million people with our mental health anti-stigma messaging. “We’re really pleased and proud to be supporting such a wonderful charity partner at a time where more people than ever require support and guidance.”