Matched membership breakthrough: Stop Killing our Rivers

A new fundraising product that engaged philanthropists and corporate partners to fund critically needed unrestricted income growth. Our breakthrough match funded membership product – backed by The Savitri Waney Charitable Trust – launched with the citizen facing “Stop Killing our Rivers” petition, part of a two stage conversion approach within a seamless supporter journey. This new product smashed income targets, doubled new member conversion rates and has beaten our existing member retention rates.

Stop Killing our Rivers match funded membership campaign delivered our best month for new member acquisition in over 10 years!  It’s changed how we fundraise internally, bringing a new collaborate approach with a laser focus on unrestricted income and lifetime value.