Mass Fundraising Team

Marie Curie's Mass Fundraising team delivered a year of exceptional performance, generating over £71m to provide vital care for people at end of life in the UK, at a time when many organisations across the sector reported declines.

The team took on a significant, and seemingly impossible, challenge: to increase income whilst reducing the number of financial asks. They approached this with tenacity, curiosity, and determination, developing a strategy that overdelivered against targets and tackled a shrinking supporter base and falling engagement. They delivered record legacy pipeline growth, a 2% increase in Individual Giving income, and huge transformation in response rates that has continued to grow.

ROI across individual campaigns grew as the strategy continued to evolve, fed on fresh insight and a commitment to following a data-led approach. ROI for Marie Curie's flagship Great Daffodil Appeal warm mailer increased by 2.0, and acquisition programmes maintained above-sector quality metrics and mystery shopping scores. Short-term growth and long-term stability were balanced through a growing legacy pipeline and ongoing innovation sprints to unlock future growth.

This is a team that has successfully redefined modern fundraising, delivering sustainable growth, stronger supporter relationships, and long-term income to support Marie Curie's vital mission.