Marketing & Communications Team
Kidney Care UK
During the pandemic, specifically in 2021/2022, the Team have worked collaboratively to ensure no one faces kidney disease alone. The Team, which grew from five to eight during this time period, have consistently gone above and beyond to ensure that the latest advice is available for kidney patients and their families – securing a link to our charity guidance directly from the NHS website, and constantly updating our Covid-19 advice pages, ensuring they’re shared across social media channels or via webinars that the team also facilitate. Several members of the team are kidney patients, and many have long term health conditions, meaning that around half of the team were shielding or furloughed at various times.
Despite all of these challenges the team has consistently pulled together and put patients first. Our work is often cited alongside charities that are significantly larger with much higher budgets and significantly more presence in the sector. During this time we grew our mailing list by 16%, increased our website users by 12%, secured 1,897 pieces of media coverage and achieved 20% growth of followers on Twitter and Facebook, (28% increase on Instagram) as well as providing 138 renal units with 86,992 free patient information leaflets.