Marketing and Communications team

In 2025, the Dogs Trust Marketing and Communications team delivered record-breaking results while steering the organisation through its most significant period of change. Brand awareness reached an all-time high of 33% and Dogs Trust climbed two places to 6th on the Third Sector Charity Brand Index. Internally, 96% of staff were reached with change messaging, as we navigated a challenging period in our history.

The team launched a bold new organisational strategy, re-energised the brand, and ran integrated campaigns that cut through in a crowded market. Our Christmas campaign was one of the most successful ever run. We capitalised on Pete Wicks: For Dogs' Sake TV show to extend reach and relevance. And through coalition-led advocacy, we helped stop puppy smuggling and end greyhound racing — legislative wins with lasting impact.

All of this was delivered against a backdrop of major organisational change. Internal communications kept 96% of staff informed and engaged — reflecting the team's commitment to the whole organisation, not just external audiences.

From legislative campaigning to Christmas fundraising, from digital innovation to brand strategy, this team operated at every level — and excelled. Behind every metric is a team that genuinely cares about dogs, with their commitment shining through.