Lost Voices: Help us break through the silence

Pancreatic Cancer UK

Pancreatic cancer is the deadliest of all common cancers, with more than half of people dying within just three months of diagnosis. It kills almost as many people annually as breast cancer, but without celebrity patients or an army of survivors to demand change or inspire fundraising, public awareness remains worryingly low. Pancreatic Cancer UK sought to break through the silence surrounding the disease with our ‘Lost Voices’ campaign.

We united the voices of the many celebrities to lose their lives to pancreatic cancer – including Alan Rickman, Sir John Hurt, Aretha Franklin and Steve Jobs – weaving them together in a unique audio piece and accompanying animation. Through a combination of humour, intrigue and shocking facts, their voices, alongside those of our supporters and scientists, deliver a powerful rallying cry to the public. Created in partnership with Jon Holmes, producer of the award-winning BBC Radio 4 show ‘The Skewer’, and actor Olivia Williams, a pancreatic cancer survivor and ambassador for the charity, the content was released to coincide with Pancreatic Cancer Awareness Month. The campaign achieved national media coverage and significant social media engagement, driving record numbers of visitors to the charity’s website. 1 minute version: https://www.youtube.com/watch?time_continue=30&v=6QLwYsRF0uY&feature=emb_logo 4 minute version: https://www.youtube.com/watch?v=w_KZXc4oL3M&feature=emb_imp_woyt