Local Hospice Lottery - 'Magnified Impact' (re-brand project)

Local Hospice Lottery Ltd

Local Hospice Lottery (LHL) is the country’s largest lottery for hospices, working with over 30 adults’ and children’s hospices.

Our collaborative model has been built with a thorough understanding of the needs of hospice care. By sharing one prize fund and costs, huge expenditure can be saved and hospices receive more income. This model means that people play regularly in support of one of our partnering hospices. We promote the Lottery inside each hospice’s catchment area using their logo alongside ours. As we entered our next phase of growth, we needed to ensure that Local Hospice Lottery delivers the greatest benefits for its growing hospice partners, so we looked to strengthen our brand. Our new brand reflects our shift to a strong, Masterbrand-driven professional and ambitious leader, better connecting key stakeholders to the business. The vibrant, playful brand identity system conveys a more polished look and feel, balancing care and compassion with celebration, and the local hospices with the Local Hospice Lottery brand. Our membership (225,000) has increased faster than any other hospice lottery. Over the last two years alone we have raised over £15,000,000. To say that we are proud of the work we do would be an understatement!