Langdon Livingness Live!

Creative Clinic

‘Livingness Live!’ was a crowd-funding campaign that raised over £1million in a focused 36-hour period. Built around the concept of ‘Livingness’, the campaign demonstrates how Langdon enables hundreds of young people and adults with learning disabilities and autism across the UK to live their best lives and be their very best selves.

Working across print, web, social and film, Creative Clinic worked in collaboration with Langdon to establish Livingness as a concept. This culminated in an online crowdfunding event that showcased a series of eight live action and animated short films. These evidenced the hugely positive impact Langdon has on hundreds of people every year and why the charity needs more funding to sustain and increase its operations. Smashing its original target of £750,000 and raising a total of £1,040,000, the campaign was a success coming off the back of 18 months of pandemic which had severely and negatively impacted on the charity’s finances – all on a small budget in relative terms. ‘Livingness’ is now fully embedded across the organisation, forming part of Langdon’s core language and helping elevate the charity to a position where it has its own distinctive way of talking about learning disabilities and autism.