Kindred: Purpose-driven PR

Kindred believes in the power of communications to make positive change. The agency has delivered purpose-led campaigns for clients for 25 years. This year, the team is proud to have made an impact across the third sector through work including:

• A campaign for RSPCA which encouraged the public to become ‘firework-friendly neighbours’, prompting 78% of people who saw communications to say they’d be more likely to avoid hosting their own displays as a result. • A hard-hitting project for the Lucy Faithfull Foundation to encourage those committing sexual offences against children online to get help, leading 68% of campaign recognisers to seek support. • A campaign for Gatsby Charitable Foundation to improve parental support for T-levels, resulting in 85% of parents who saw it to say they’d support their child in taking the qualification.

These results were made possible through an approach based on insight that draws on behaviour change thinking, ensuring communications make the impact charities need.