Jason Elsom

Since becoming Chief Executive of Parentkind in December 2022, Jason has transformed the charity from financial crisis and declining relevance into a thriving national voice for parents. He reversed a £400,000 deficit on £1.5 million income, increasing revenue to £10 million in 2024, while launching innovative programmes that directly support 24,000 parent groups and schools.

Under his leadership, Parentkind has reconnected with its 200,000 PTA volunteers through initiatives like No Cold Child, All Dressed Up, Cashpot for Schools, Be School Ready, The Parents Lottery and more.

He launched the UK’s largest annual National Parent Survey, now influencing national education policy, and introduced the Parent-Friendly Schools Accreditation. Jason also successfully advocated for greater parental engagement in Ofsted’s inspection framework to put parents at the heart of their children's education.

From renewed community trust, has delivered a major media partnerships, Jason has repositioned Parentkind as the leading voice for parents in education.