The Media Agency That Realises Charity's Ambitions

John Ayling & Associates ( JAA)

In the last year we have successfully worked with over 50 charity clients to help them achieve their ambitions: from launching new brand identities to hitting challenging fundraising targets. Our reputation as the media agency for the third sector has seen fifteen new charities join our roster – from Amref and Butterfly Conservation to Tearfund and Turn2Us.

Last year we undertook two large client re-brand projects for RSPCA and Cats Protection that saw increases in media expenditure as the brand’s launched with impact – with Cats Protection picking up Marketing Campaign of the Year at last year’s awards.

We deliver results for charities by creating innovative media solutions that cut through and by being agile and responsive to the news agenda. Plus our knowledge of how to best integrate brand and fundraising means we ensure all departments are able to thrive. Three specific cases: • RSPCA: Launch the new brand, increase awareness and reach a younger target audience • Cat’s Protection: Deliver an integrated campaign to deliver competitive fundraising targets • MSI Reproductive Choices: Respond rapidly to Donald Trump signing the Global Gag Rule • DEC: Vital part of the Rapid Response Network that has raised over £16million for Myanmar