Islamic Relief Turkiye-Syria Earthquake

Islamic Relief UK harnessed the true power of social media in response to the Turkiye-Syria earthquake resulting in their best ever humanitarian response fundraising appeal. Following the onset of the earthquake IRUK launched Instagram fundraisers, and produced a range of immediate, proactive and reactive organic content that was widely shared across social channels. The campaign resulted in high engagement, including with social media influencers such as Sevda.Ela, with 1.5 million TikTok followers, Chunkz with 3.1 million Instagram followers and celebrities such as AJ Tracey. The success of the social media campaign resulted in 67% follower growth in one month and content related to the Turkiye Syria emergency gained 9,977,740 impressions, 2,620,626 video views, and 246,629 engagements. Through our organic social media content and Instagram fundraiser, we raised an unprecedented £2,610,623.90 (across two IG fundraisers) with donations from 128,522 people.