
Invisible Poverty
Milton Keynes Community Foundation
The Invisible Poverty (Milton Keynes) campaign, launched by the Milton Keynes Community Foundation in November 2024, was a bold response to the deepening cost-of-living crisis. The campaign confronted harmful stereotypes by shining a light on the hidden realities of poverty in the city—poverty that too often goes unnoticed.
To cut through the noise and spark real conversation, the Foundation unveiled the powerful stories of four local individuals battling financial hardship. To make the campaign as eye-catching as possible, their images appeared headless—rendering them "invisible" to represent how society often overlooks those struggling most.
This haunting imagery compelled readers to pause, reflect, and truly see the people behind the statistics—people who could easily be our friends, neighbours, colleagues, or even family. Invisible Poverty was more than a campaign; it was a call to act with more empathy in day-to-day life with those around us.