Information about charities’ impact is usually readily available through websites, magazine, newsletters and impact reports. Most donors just don’t engage with this content. Why? Most stewardship comms come in a long format and, in the age of information overload, it’s difficult to get consumers to stop the ceaseless scrolling, never mind read an impact report. The Ripples team built a new communication channel in the Ripples app called the Impact Feed. It delivers succinct, hyper-personalised and tangible Impact Updates via Push Notification. Unlike traditional stewardship comms, the updates can be absorbed in 5 seconds or less. A case study was conducted with ActionAid, Rainforest Trust, New Hope and The Rossendale Trust. 100% of participants preferred this method of contact, 80% showed an increase in trust and affinity with their charity and qualitative feedback was overwhelmingly positive.