Home for Christmas
Great Ormond Street Hospital Children's Charity
As was the case for all, 2020 was a particularly tough year for GOSH Charity. Facing a vast funding shortfall, the charity urgently needed to raise the brand’s profile and compel people to find out how they could help, ultimately to drive donations.
The charity realised that, to have the biggest impact, it needed to integrate all its Christmas activity under a single campaign idea (the first time the charity had taken this approach). This brought about the Home for Christmas campaign which tapped into the desire we all felt to spend Christmas with loved ones in 2020. It forged a direct link between fundraising and helping to get children home from hospital for Christmas Day.
It is widely acknowledged that the ‘Christmas ad’ is becoming as much a part of the festive narrative as trees and crackers. So, in order to be a part of the Christmas conversation and to create the much-needed emotional connection with the audience, GOSH Charity knew a film needed to spearhead the campaign.
The Home for Christmas film magically brings to life the journey some GOSH patients make from hospital back to their homes at Christmas time.