HER disease

Heart Research UK

Heart Research UK's campaign HER Disease, aims to raise awareness of how coronary heart disease (CHD) kills twice as many women as breast cancer every year in the UK yet is often considered to be a ‘man’s disease’. The film is a vital part of the campaign and the idea comes from creative agency AML Group. Ultimately, it aims to raise awareness and change the viewer’s perception of heart disease. This is done through misdirection, making the viewer question their own misperception and through providing accurate statistics. The film also directs people to the charity's website and dedicated pages to inform the public about symptoms of heart attack, the risk factors, and the heart attack gender gap. The film was shown on TV and on social media reaching over 34m people.