GOOD Agency

GOOD is a Purpose-driven creative and strategic agency set up 30 years ago to be a force for good. We believe in the power of creative communication to drive meaningful change. Since our establishment, we have:

Raised over £1.5bn for good causes. Worked to meet every UN SDG. Developed industry-first proprietary thinking. Only worked with clients 100% committed to doing authentic good. In 2022, we became an employee-owned agency. In 2023, we achieved B Corp accreditation as the highest-scoring creative agency in the UK. We create free progressive thinking, events and training, year on year. Our 2022/2023 Cost of Giving Monitor was an industry-first with three waves, tracking real-time changes to help the sector navigate the cost-of-living crisis. We also ran a free Fundraising Academy, training more than 500 people to preserve the next generation of fundraisers. GOOD’s creative philosophy, Stir The Soul, is founded on authentic lived experience at a time when the world is challenged with purpose-washing, AI and fake news. Our work delivers target-beating results for real-world impact.