Fundraising Team

In 2024, War Child UK raised more than £13 million, £10.5 million of which was unrestricted income – the highest amount of unrestricted we have ever raised. We generated a surplus of £800k above our reforecast target, and our ROI was 3.6. We are amazingly proud of this as we currently have a very low base of support from regular giving and no legacy programme.

The thought of any child being caught up in a war that they did not start is unbearable, and the real measure of our success is reaching more than 2.1 million children and carers in our first year as a global family, up from 950,000 in 2023. 

Whilst we had some unprecedented and specific fundraising successes, specifically being selected for the Guardian and Observer newspaper Christmas appeal and a regular giving programme that delivered an offset CPA of £34, we believe that the reason for our success is down to the inclusive and welcoming culture at War Child UK. Our team has faced significant operational challenges in an international merger in 2024, needing to integrate finance, IT and database systems, but our creativity and resilience has shone through with a truly exceptional set of results.