eBay for Charity x British Red Cross Ukraine Crisis Appeal

Over 12 months of armed conflict in Ukraine has left overwhelming suffering, death and destruction. More than 13 million people have fled their homes, leaving everything behind. Thousands have been killed or injured, and health facilities, homes and other vital infrastructure have been damaged or destroyed.

The British Red Cross sought to provide urgent humanitarian aid to those affected by the conflict. This included vital healthcare and first aid, mental health support, and supporting voluntary evacuations from conflict-affected areas. Through its partnership with eBay for Charity, the British Red Cross Ukraine Crisis Appeal aimed for and achieved significant fundraising to support those affected by the conflict. From calls to action across all eBay platforms, to matched fundraising and direct donation links, the collaboration saw over 46 million impressions worldwide, and over £1 million raised. The result? The Red Cross teams have been able to support over 16.7 million people affected by this conflict, providing over 1 million people with emergency financial assistance, and 3.5 million people with essential hygiene supplies. Beyond the urgent, on-the-ground support, the partnership has also increased awareness of the British Red Cross, and its overarching mission to help people in crisis, whoever and wherever they are.