DEC: The Ukraine Humanitarian Appeal
John Ayling & Associates
Within four days £100 million had been raised by the British public, the equivalent of over £1 million an hour. The total hit £200 million within two weeks and by 21 April, the £300 million landmark was reached. Through fast media planning, creative production, and collaboration with the Rapid Response Network of broadcast and corporate partners, as well as major arts and sports organisations and public figures, the DEC delivered the charity’s largest fundraising campaign since 2004.