At Curiosity Collective, we know that learning can change children’s lives for the better and that some of their most rewarding learning experiences happen outside of school. But for many children, poverty and inequality are standing in their way. We give children access to free learning activities to do at home and in the community, so they don’t miss out on the benefits of learning for fun. Inspired by the weird and wonderful questions kids ask about the world around them, we created a playful and uplifting brand identity that encourages children to follow their curiosity, cheers them on and waves the flag for their right to learn. Written in the style of a children's book, the brand film brings these questions to life through the wide-eyed curiosity of our brand characters: Charlie, Farleigh, Harley, and Roy.